SVP Design · Eventbrite (NYSE: EB)

2023-2025

Built and led a 120-person design org — Product Design, Innovation, Design Systems, Brand, UX Research, and Design Ops — for a two-sided global marketplace across 180 countries. Reported to CPO.

• Launched new consumer mobile app (iOS + Android); drove +12% paid tickets on iOS ($3M NR in 3-month beta), +8% Android ($2M NR), +23% MAU
• Led company's most significant brand refresh in a decade; drove +22% brand awareness, repositioning Eventbrite from infrastructure to destination
• Stood up Innovation team to address fragmented discovery and declining mobile engagement against mobile-first competitors

Senior UX Director • Airbnb

2021-2023

Member of Workshop, Airbnb's internal 0→1 innovation team. Owned design for Maps and Wishlists on a marketplace serving 220+ countries and $17B GBV in Q2 2022.

• Redesigned Maps as a destination-first experience — the platform's single largest discovery surface
• Evolved Wishlists from a save utility into the foundation of trip planning
• Contributed to 2022 Summer Release (Airbnb Categories) — described by Brian Chesky as the biggest change to Airbnb in a decade; 180M views in first weeks, record daily visitors

Senior UX Director · Nio

2018-2019

Led 0→1 design of the ES8 HMI system. Won iF Design Award. Drove 97% customer satisfaction and contributed to 35% sales increase.

Senior UX Director · Ford

2013-2016

Built the product design org from the ground up; led design and launch of Sync 3.0 (Forbes: "best on market"), Ford's first automotive design system, and a 10-year EV/infotainment roadmap.

UX Lead · IDEO

2005-2007

Member of IDEO's Storytelling Group; applied human-centered design thinking to develop innovative digital product experiences for global clients.

Creative Director · Imaginary Forces & Prologue Films

1999-2005

Directed title sequences and show packages for film and broadcast — Minority Report, Spider-Man, Band of Brothers, Panic Room, The Mummy Returns, and Academy Awards. Early practice in motion, narrative, and systems thinking that predates modern product design.